Overwhelmed by growth? We can help.

Brand shouldn’t take a backseat during high-growth periods.

Team Studio
3 min readAug 13, 2020

Rapid growth can be a double-edged sword. Increased demand can shift companies into reactive mode, drawing resources from marketing and design groups to address short-term needs. In this environment, consistent execution can be a challenge, and long-term, foundational brand efforts are often deprioritized. When growth slows down, brands may find themselves with a patchwork of brand products and a staff conditioned to respond reactively.

It may seem overwhelming to source and onboard external support during an already busy time, but an agency partnership can be incredibly useful during high-growth periods. It’s a matter of choosing the right studio, and the right working model.

Your goal: Support brand cohesion

Working Model: Retainer

If you’re getting noticed in the marketplace, you don’t want to squander it with sloppy brand experience. A retainer gives you a dedicated external team that can tackle whatever the moment demands with a high level of execution.

In the short term, retainer teams can own or support high-intensity initiatives with specific skillsets and industry experience, making sure output is consistent and confident. Over longer periods, they can power long-term initiatives, which often go neglected during busy times. The retainer model also helps organizations play offense by responding to unexpected opportunities without straining internal resources.

Retainer support can be a critical release valve for valuable internal staff, helping combat burnout during intense periods of growth.

Team helped lead Strava’s brand and content plan through a retainer agreement. Working directly with teams in brand, product, and growth marketing verticals, Team completed over 30 projects during the year-long engagement, aligning to a detailed, co-created roadmap.

Your goal: Source in-demand skillsets

Working Model: Staff Augmentation

Hiring digital design talent can be a long, expensive process. If you have a pressing initiative that needs immediate staffing, a Team designer can join your internal group for the critical duration of a project, bringing senior-level talent and a wealth of insights from other organizations. This is great for companies with open headcount in product or digital design roles. For a fixed monthly price, a seasoned staffer is devoted exclusively to your project and works with your team onsite. The embedded designer also provides direct access to the broader group at Team Studio, and can tap into other resources as project needs evolve.

Fresh from their acquisition by Amazon, eero had an ambitious long-term roadmap of brand, digital, and product initiatives to tackle. We’ve worked on every aspect of the brand as needed, as a supporting agency and as an embedded resource for the eero Secure product team.

Your goal: Ignite an internal vision

Working Model: Project

If you need foundational brand work like strategy or identity, you want your staff to be deeply involved, but you may not have the internal capacity to lead or execute the project. In a project-based model, Team delivers on a well-defined scope, collaborating closely with internal stakeholders to ensure their insights permeate the final project. This structure drives timely completion of big projects by creating a clear framework for process, feedback, approvals, and timeline.

It’s also an effective model for outsourcing self-contained projects like campaigns or brand videos, capitalizing on an external vision and skillset to inject excitement into the brand.

Team helped Nimbus define their values, audience, offerings, and ultimately, their brand, through the development of a streamlined and module-based digital experience.

Your goal: Realize your long-term vision

Working Model: Hybrid

Our client relationships are like good friendships: If you need us, we’re there. If you’re doing your own thing, we’re happy to support you in smaller ways.

Past client relationships have spanned multiple engagement models, usually kicking off with an initial project-based engagement. For example, retainers often follow after significant brand projects, so Team can support staff adoption of new tools. Clients have also shifted to the Staff Augmentation model after a successful project, knowing that Team staffers have the organizational knowledge to start tackling work immediately. A long relationship might span all these models, or require us to invent some new ones — we’re game for it.

The best solutions aren’t always straightforward, but they’re always grounded in a deep understanding of client need. If you’ve got a brand challenge that you’re ready to tackle, give us a shout or visit us here.

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Team Studio

Team Studio is a digital brand studio based in Portland, OR and San Diego, CA.