Dreamers with a Plan
Team Studio Rebrand: Part 1
We’re rebranding. Here’s why.
Our brand is the story we tell about ourselves. It represents our creative sensibilities as much as our business goals. More than most organizations, we’ll live and die by our ability to tell impactful stories about our offering at the brand level.
Team began as a collaborative studio focused on digital experiences. Over the years, we’ve added new skillsets and expertise, and we’ve deepened our commitment to collaboration and client partnership. We’ve worked with clients in an expanding range of industries. This year, we went fully remote.
But a brand doesn’t evolve just because an organization does. Maintaining an authentic brand is an ongoing, intentional process. There’s a business case for rebranding (we needed a new way to tell the world about our capabilities) but we’re also marking a milestone: the new brand is an affirmation of our growth.
Defining our vision
We started with several all-staff workshops to review what still worked, and what didn’t, with the current brand. These conversations were both tactical and exploratory. We created a space to dream about the future of the studio, then we took the common themes and began piecing them together into a cohesive story.
We arrived at a simple statement as the perfect distillation of what makes Team special: We’re dreamers with a plan. The ambiguity of this phrase gives us a framework to explain who we are and how we work in a memorable way. We combine a dreamer’s mentality with thoughtful planning to create better brand experiences and products.
Our defining values and characteristics grew from there. There were some new additions; but many were familiar. The founding values of Team are still being practiced in the studio today.
With a clear vision to align with, we needed to define our visual expression, writing style, and website UX in parallel. We’ll dive into that work — including what we discovered along the way — in our next post.
In the meantime, we’d love to hear from you. Are you feeling the pressure of change on your business? Want to learn more about our creative process? Reach out to us at hello@weareteamstudio.com.
